The logo will be for a high end eCommerce site so we need it to build trust in the visitors. It should be strong but very elegant. Please keep in mind, the products will be pricy and the logo should reflect the value of the products. We expect high-end customers to feel the website is a lifestyle place to purchase lighting. Think designer brands.&lt;br&gt;&lt;br&gt;If you use the A and the L, try to do creatively. Maybe make a shape that doesn&#39;t really make it look like AL but that can be a symbol reflecting lighting.&lt;br&gt;&lt;br&gt;Google Creative Lamp Designs images.&lt;br&gt;&lt;br&gt; In terms of colors I think 2 tones at most.&lt;br&gt;&lt;br&gt;Think Light. The definition of Lume is Light of Life.  So lighting is an important detail to consider. &lt;br&gt;&lt;br&gt;*Slogan: Light of Life&lt;br&gt;Please use it in the logo.&lt;br&gt;&lt;br&gt;*Please see www.alphalume.com to get a feel for company.&lt;br&gt;&lt;br&gt;Update (1-15-17 2:30am EST): The Logo Should be able to be used on the top center as well as on the left with the letters on the right.

AisRafa is Excelent. Hard working and great ideas. Very responsive with every request. Incredible performance. Thank you Ais.

Alpha Lume