The design should be simple, professional, and clearly convey what the business does (travel). Playing on the word &quot;Converge&quot; in the imagery would certainly be beneficial, though not absolutely required.&lt;br&gt;&lt;br&gt;Because a very small portion of business comes from booking flights (and they make practically nothing in commission) using an airplane in the design is discouraged. If an iconic mode of transportation is used, a cruise ship would be best, though I have no preference as to whether the design includes a vehicle or not. The biggest thing is that the design doesn&#39;t convey to potential customers that we offer only one kind of travel, since multiple products are offered.&lt;br&gt;&lt;br&gt;Colors should represent the business as stable, reliable, and trustworthy while also having some vibrancy to represent fun and activity (essentially, a business they trust to book their fun). Blues, oranges, and grays come to mind, but I&#39;m open to anything creative.

Converge Travel