Yes, this company is named after the Roman goddess Venus, which personify&#39;s ultimate feminity.  The Venus Rules woman is - stylish, tech-savvy, fashionable, classy, sophisticated, strong, powerful, beautiful, fun, progressive, hip, trendy, and the ultimate on-the-go woman! The logo should convey this.  I love Amazon&#39;s logo with the smile as it exudes &quot;delight.&quot;   I want also something as I aim to delight women globally with our product offerings.  Other brands/logos I love:&lt;br&gt;&lt;br&gt;lululemon&lt;br&gt;athleta&lt;br&gt;sephora