Consider that Monily is the fusion of the names of the two owners (Monia and Ilaria). In italian Monily is pronounced the same as the word &quot;monili&quot; that means jewels, piece of jewelry or gem.&lt;br&gt;So consider this path as main theme.&lt;br&gt;Another idea could be to have in the logo both &quot;Monily&quot; (more important) and &quot;bakery&quot; (less important). You could recall ,in logo and/or lettering, bakery elements (e.g. a stylised cupcake for M, a donut for O, a milkshake for I, and so on)&lt;br&gt;In any case we prefer warm and flat colurs, no gradient.&lt;br&gt;

Monily bakery