Some words that come to mind when I envision the logo:&lt;br&gt;Gentle&lt;br&gt;Comforting&lt;br&gt;Nurturing&lt;br&gt;Healing&lt;br&gt;Supportive&lt;br&gt;&lt;br&gt;The logo may have a more spiritual feel to it than medical. If there&#39;s a way for the logo to abstractly convey a passage, as occurs with death (without being overly obvious, such as a tunnel with a light at the end) that might be interesting...if it comes about organically during your design of it. &lt;br&gt;&lt;br&gt;On the flip side of that, I don&#39;t think I want the logo to be overly cute or &quot;flowery&quot;. It should still convey a professional feel.&lt;br&gt;&lt;br&gt;I&#39;d like to avoid a logo that looks cold or depressing in nature.&lt;br&gt;&lt;br&gt;Also, our company is located in a California beach town, so the ocean etc. is a part of our local culture (but it doesn&#39;t by any means need to be included in the logo...just offering a feel of the client base).&lt;br&gt;&lt;br&gt;These are all just my thoughts, not requirements by any means. I defer to your design judgment. :)&lt;br&gt;Please contact me if I can answer any questions or clarify further.

The Sacred Passage Center