Brand messaging that it should portray&lt;br&gt; Freshness (no chemicals added)&lt;br&gt; Nature&lt;br&gt; Organic&lt;br&gt; Close to tradition (Indian)&lt;br&gt; Healthy&lt;br&gt; Valuing earthly resources, farmers&lt;br&gt;&lt;br&gt;Colour Requirements:&lt;br&gt;&lt;br&gt; Green - Plants, Tree, Freshness (Nature)&lt;br&gt; Blue - Symbolises Water, Sky (Nature)&lt;br&gt; Brown/ Mud - Mud, Soil  (Supporting farmers, earthly resources)&lt;br&gt;&lt;br&gt;How we like logo to be?&lt;br&gt;&lt;br&gt; Just an Icon&lt;br&gt; Company name + Icon&lt;br&gt;&lt;br&gt;            (Not preferring tag line)&lt;br&gt;How logo will be used?&lt;br&gt; Should meet the ability to have in Business Cards&lt;br&gt; WebSite, Social media &lt;br&gt; Clean to print on Product wraps&lt;br&gt; Accessories (T-shirt, Pens, Mugs etc)&lt;br&gt; Ability to print in big or small size&lt;br&gt; Print or Digital&lt;br&gt; All templates (word, PowerPoint, signatures, memo) etc.&lt;br&gt; Billboards, tiles or glass doors&lt;br&gt;&lt;br&gt;Other Requirements&lt;br&gt;&lt;br&gt; Should have the ability to add or remove Name around or below the Logo&lt;br&gt; The plants would be like Tulasi, Tree of Life or Baniyan Tree (Closer to Target Market of Indians)&lt;br&gt; Any Ayurvedic to products  (Ayurvedic is known to be heathlu and very nature based &lt;br&gt;for Indians)&lt;br&gt; Logo broad enough to hold sub brands and products&lt;br&gt; Logo needs to have global appeal as products are targeted for Indians as well as exporting globally&lt;br&gt;&lt;br&gt;Killer logo that we need&lt;br&gt;&lt;br&gt; The Logo should take be back one/two generations,  that the people buying the product can relate to. They should be able to connect to the generation and on looking at the logo feel they miss the clean, natural and quite times of the past.

Nature Best Foods