I want the logo to communicate creativity.&lt;br&gt;I have two separate design-tracks in mind for the logo.&lt;br&gt;One of them is all about playfulness and color, edgy. It should ooze creativity, yet still be professional. (ref-pics 1-7)&lt;br&gt;The other is modern, minimalistic, architecture-esk approach. (ref-pics 8-12)&lt;br&gt;&lt;br&gt;The actual text should probably be the main element of the logo.&lt;br&gt;If the &quot;classic film reel&quot; is to be included as a symbol, it needs to be in a smart and/or creative way. Not the classic ”3D reel with a filmstrip swiveling out&quot; &lt;br&gt;&lt;br&gt;The company name (Keep it Reel) is written with capital K and capital R, but don&#39;t let that stand in your way if you have a creative idea. I&#39;m open to any type case.&lt;br&gt;&lt;br&gt;NEW INPUT: What would it look like if one started to play around with the fact that there are 4 E&#39;s? Two 4-letter words with each wit two E&#39;s...&lt;br&gt;&lt;br&gt;NEW INPUT: Ref-pic numer 5... I would really like to see someones take on that...(ish)