The idea of the logo is to create a bit of a character behind the brand. Give it a personality while keeping it focused at the same time. &lt;br&gt;&lt;br&gt;Even though Dirty Harry is a popular movie, please do not use any Clint Eastwood references of iconography. You can use the &quot;enforcer&quot; type tag that he represents but no direct references please.&lt;br&gt;&lt;br&gt;Here are some words to explore for symbols or icons: &lt;br&gt;skin, husk, protection, simple, refreshing, strong, manly, paint, good looks&lt;br&gt; - along with the personality traits listed in the brand description above. &lt;br&gt;&lt;br&gt;I like the use of typography in logos and selected many that are similar to what I have in mind. Creative use of fonts and stylized words will be appreciated. Symbols are not so important but if you think of any to compliment then that would be great. The logo needs to be able to look unique and really interesting when on a product. &lt;br&gt;&lt;br&gt;Images to have in mind:&lt;br&gt;Sports and action&lt;br&gt;Rugged landscapes and terrain&lt;br&gt;&lt;br&gt;Fonts:&lt;br&gt;Slab Serif &lt;br&gt;Hard-edged serifs&lt;br&gt;Tall thin, condensed styles&lt;br&gt;Thick Strokes&lt;br&gt;&lt;br&gt;Colors&lt;br&gt;Preferences are blue (royal or navy), charcoal and other saturated colors like dark green or red. &lt;br&gt;Don&#39;t use them all together but pick one or two and use them complimentary in different shades (like some of the sample logos do).&lt;br&gt;&lt;br&gt;Also, please have in mind how the image would look in both landscape and square/portrait form. The logo will appear on the website header as well as the main component of the products themselves. I have attached and example of the type of product the logo would feature on (forget the colors it uses).&lt;br&gt;&lt;br&gt;&lt;br&gt;THEMES/ IDEAS TO AVOID&lt;br&gt;• Anything soft or feminine&lt;br&gt;• Anything that’s too obvious it is for men (like images of men or male icons/symbols)&lt;br&gt;• Nothing so vague that it’s not related to the products (flexible on this though)

Had some great ideas and shared his thought process - communication was appreciated. Happy to recommend. 

Dirty Harry (main title) Skincare for Men (tag line)