Simple black and white is great. However, as a wild-card option, we quite like the idea of using a neutral palette - grey, beige, taupe - with a pop of fluorescent pink.&lt;br&gt;&lt;br&gt;Crucially, we want to convey authority and integrity. By the same token, we want clients to know that our content and approach is fresh, young and just a little bit radical.&lt;br&gt;&lt;br&gt;Also, I&#39;m prob old-school on this, but I always feel that a serif font conveys a sense of authority. However, I&#39;m happy to be shown otherwise.

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