Like the idea of a shield concept. Looking at blue, silver, black for colours. Needs to have an element of travel, wings, etc... The AM Sportstours can be in or outside the logo. Definitely want something modern and innovative. The &quot;AM&quot; can be more abstract ideally. The current company website is: http://www.amsportstours.com to get a sense of the current logo, which is really bad. For reference look at sports tours and travel companies. Also, because many customers are American, a stars and stripes undertone is worth considering. Here is a link to a logo style that is not bad: http://es.99designs.com/logo-design/contests/wings-aerospace-academy-531959/entries/12