The brand should be positioned as modern, high quality, slightly unique, a shade of elegance, practical, useful, appealing to the eye and a premium product.&lt;br&gt;&lt;br&gt;The products are aimed primarily, but not exclusively to women. Women 25 to 65 are the target demographic. Color studies show blue and green as women&#39;s preferred colors. They also prefer tints versus shades.&lt;br&gt;&lt;br&gt;Would like to see designs with and without the tagline &quot;For kitchen and beyond.&quot;&lt;br&gt;&lt;br&gt;The logo will be used on packaging, in web site header and for Facebook and other social media advertising both online and mobile.&lt;br&gt;&lt;br&gt;Will also need a file with just the word &quot;Kitchiteria&quot; for use in product labeling.

Very pleased with the results. Especially appreciated the innovative &quot;K&quot; logo that we can use as a separate icon for the brand. Replies to suggested changes were handled well and expediently.