The look and feel should be techie, but accessible by a large popular audience. Please shy away from anything that looks “corporate,” meaning there should not be a leading graphic element that is common to corporate logos. This isn’t that. We’re looking for something that is fairly simple, but sophisticated, clean, but hip. Masculine in tone. It must also “pop” off the screen. Be careful not to add too much &quot;bling.&quot;&lt;br&gt;&lt;br&gt;For reference, I have included the older version of the logo that we are looking to update here.  This is an old classic brand with ties to the past. We want to retain some of that spirit while also looking ahead. Note that it must be in a horizontal orientation. &lt;br&gt;&lt;br&gt;Thank you very much – we look forward to seeing what you come up with!&lt;br&gt;

Once again, thanks for the awesome work -- you really nailed it.

Mechanix Illustrated