Cozily

visited this project
9 years ago
The Cozily brand was created to form an umbrella brand under which a range of products will be sold - the products are centered around improving peoples COMFORT in and outside the home.<br><br>Some of the initial products to be sold are:<br><br>Travel Pillows<br>Seat Cushions<br>Lumbar Support<br>Nursing Pillows<br>Knee Pillow<br><br><br>So what does ‘Cozily’ mean?<br><br>Adjective to denote ‘snugly, warm, comfortable. Example:<br><br>"nestled cozily by the fire"<br><br>This term is to be used for the above products with the aim of establishing these brand principles:<br><br>1. HIGH QUALITY products from high quality materials<br>2. COMFORTABLE - products aimed at easing discomfort<br>3. BENEFICIAL - products are aimed at benefiting users<br><br>
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