The idea for the name is &quot;Spring&quot; - a season of new shoots forming on the trees and nature waking up from its winter sleep and &quot;Forward&quot; - looking to the future and not being pulled into things that have happened in the past.&lt;br&gt;It is a difficult balance with regards to the look and feel of the logo.  Looking around at competitor sites, I don&#39;t like the ones that look to clinical as I think the whole design needs to feel &quot;warm&quot; and &quot;inviting&quot; but likewise, there are sites that look to airy fairy which may put people off taking the business seriously!

Thank you.  It is funny how I started with a very different idea in my mind and it was my children that drew my attention to your design and then it grew and grew on me!  I think it will really stand out against my competitors.

Spring Forward Therapy