The primary name is lower case with braces. The rest of the name is separated (below probably), also lower case. Would like to include the slogan somehow &quot;Get There.&quot; - also separated. Think &#39;Nike High Performance Gear - Just Do It.&#39; I like the &#39;Techno-various&#39; fonts at dafont.com. I like the idea of the typography using gradients, metallic or liquid effects. Logo should communicate &#39;elite&#39;, &#39;winning&#39;, and &#39;empowerment&#39;. Open to ideas for abstract symbol - nothing overly literal. Should be attractive to both genders - athletes and coaches should be proud to wear the brand as sponsor. If you have a great idea - surprise me!

Best design, by far. Really tuned into what I wanted and didn&#39;t make it too complicated. Will use again. Thanks J.

{fuel} performance nutrition & empowerment