SalesCycle
- We are a Digital Marketing Consultancy company dealing with Enterprise level clients that are listed on the Australian stock exchange. - We are a mature and serious company that need a new logo that is classic, simple & clear in design. - Our clients pay premium for our services (we are a luxury brand) and we need our logo to show - Trust, Wisdom & Expertise - We use technology (like marketing automation solutions: Marketo, Pardot, Eloqua) and analytics tools to produce integrated digital strategies and execute multichannel digital marketing campaigns. - Most of the new business instigators/decision influencers/researches are women. So the logo should appeal to female audience but betray masculine characteristics because the decision makers are male. "angles/triangle shapes or Circular design" - Industry terminology: Conversion funnel, Sales Cycle Process, Sales Funnel, Purchase Path, Attribution Modelling, etc Attribution Modelling: https://lh6.googleusercontent.com/-t8HN6kqXsv0/Uul8fIIceRI/AAAAAAAADwg/vE2PitFXqxY/w506-h281/attribution.png Sales Cycle Process: http://www.precallpro.com/Portals/31181/images/Identifying The Sales Cycles-resized-600.gif Sales Funnel: http://d2v4zi8pl64nxt.cloudfront.net/1348775669_41781cc5d5b87e16732a1229f56dfe2a.png Purchase Path: http://blogs.teradata.com/industry-experts/wp-content/uploads/2013/04/Interactive-Customer-Engagement.png Inbound Marketing: http://d1avok0lzls2w.cloudfront.net/img_uploads/inbound-marketing-community.gif Content Marketing Matrix: http://blog.shoplet.com/wp-content/uploads/2014/01/the-content-matrix.png CRM Marketing: https://www.zoho.com/crm/images/crm-flow.JPG Conversion funnel: http://apmblog.dynatrace.com/wp-content/ConversionFunnel.png http://media.mediatemple.netdna-cdn.com/wp-content/uploads/2011/12/Typical_Funnels.jpg- $250
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