We are picturing a strong metallic (semi gloss or matte) logo with the letters either embossed, debossed, crafted by hand, or other means showing hardened labor to form the logo.  Considering a word only logo, but open to iconic image as well with name logo.<br />
<br />
Do want the logo to have the appearance of being an established brand.<br />
<br />
Open to any other creative, eye catching logo so please let your creativity flow.  We can refine in later rounds of review if need be.

Great job, great responsiveness.  Very professional.

Fuelcraft