Colours they like : 
Blue to baby blue/powder blue and green/light green 
 
One logo with just “Storebest” text that can be extended to include the full name of the group companies “Storebest Shopfitting Co. Ltd” and “Storebest Manufacturing Ltd.” 
 
BRIEF (WHAT IS REQUIRED INCLUDING OBJECTIVES): 
 
To create a brand identity for Storebest manufacturing to: 
 
• Reflect the contemporary, dynamic, client centred approach to projects. 
 
• Position them as an established Shopfitting and Shop Equipment Manufacturer with the experience and expertise to efficiently and effectively handle Multinational accounts. 
 
• Appeal to the target audience of Business Owners and Retail Managers. 
 
• Create a unique online visual that will be carried across their business stationery, vans, corporate brochure and future sales campaigns. 
 
CREATIVE GUIDELINES (BRANDING, LOGO’S, COLOURWAYS, IMAGE REFERENCES): 
 
We do not need to take into consideration any elements of the current logo. 
 
One logo with just “Storebest” text that can be extended to include the full name of the group companies “Storebest Shopfitting Co. Ltd” and “Storebest Manufacturing Ltd.” 
 
However we do need to consider the word ‘Storebest’ for which the dictionary definition is ‘made up of the two words taken separately Store – “A place that sells goods” &amp; Best – “the most excellent or desirable type or quality of work, finished to the highest standard or degree. 
 
Therefore - Storebest should stand for a company selling its store fit-out and shop equipment services that has been finished to the highest standard and quality of workmanship in terms of its layout, design, display units and equipment with the ultimate in user experience, resulting in optimum sales at the cash registers. 
 
 
DELIVERABLES (INCLUDING ANY SIZE AND PAGINATION SPECIFICATIONS) &amp; TIMINGS 
 
Concept design based on 2 logo routes including taglines, shown in isolation and on stationery. 
 
For completion by 27th March for presentation 28th of March. 
 
Tagline Ideas: 
 
Storebest 
Shopfitting Co. Ltd. 
 
Storebest 
Manufacturing Ltd. 
 
Storebest 
Retail Excellence 
 
Storebest 
Retail Fitouts 
 
Storebest 
Unique Layouts