Usage: We need a logo for our company, from which we will derive our branding for our website, advertisements, car magnets, colour theme, etc. 
 
Business name: Pooched! Inc. – Please do not include the “inc.” unless it directly contributes or enhances the design; however, we would prefer it not to be included. Also, the exclamation point “!” is indeed part of our legal name, so please include this if using the name within the logo, as it is an attempt at portraying personality. The meaning behind “pooched” is the idea that you dog will go home “pooched” –in other words very tired –after spending the day at our facility. 
 
Preferred Colours: We want to give creative freedom in terms of colours &amp; brightness. We’re very open-minded &amp; do not want to limit creativity. We absolutely love colour, but also really love &amp; can appreciate boldness that comes from neutral hues as well. 
 
General Vision: We’re on the fence as to our logo ‘feel’. In our type of business, I think playfulness &amp; fun provides comfort, but again, we love clean, professional/ sophisticated , sharp images as well. Sleek &amp; modern also has its appeal &amp; is almost unexpected within our industry, which creates interest. That might be something to play with? Overall, simplicity summarizes our tastes well, coupled with boldness. 
 
Feel free to play with lower/upper case letters if choosing to incorporate the company name into the logo. For some reason we like when company logos have their name all in lower case, but again, we want to see a variety of ideas. With this in mind, we’re open to exploring the option of using the company name or just creating a simple image to represent the company (with no words). Although we want playful, we’ve seen a lot of cheap looking, over-the-top cartoony logos that seem overly common &amp; expected. We’re open to most everything as long as it’s tasteful &amp; professional in appearance.

Madz was fantastic to deal with. They were extremely responsive, polite, and met every request we had. We are so happy with the final product, and we couldn&#39;t be happier with the designer&#39;s customer service.