Characteristics: 
Our website will communicate directly in the following order of priority with: 
1)	Business and public bodies; 
2)	Professionals, including lawyers, notaries, accountants, consultants, dentists and dental technicians, spare parts dealerships, graphic design business, travel agencies, etc.; 
3)	Private citizens. 
 
Goal: 
To ensure our clients understand that Pony Express Torino is the most reliable and punctual express delivery service available in Turin, through a design conveying a solid and recognizable character. We know Turin like nobody else, with our many delivery personnel constantly in motion. We deliver packages, letters, gifts and boxes punctually, precisely and absolute reliability throughout the city of Turin and its hinterland, as well as throughout Italy. Because our “ponies”, like our express deliveries, are constantly monitored, so we know exactly where each delivery is, ensuring it is never lost and arrives on time. Because no delivery / messenger service in Turin is as close to its customers even on the Internet, with a simple, functional website. 
We will use the logo on our new website. 
Preferred colors for the logo: We have no preference. The logo will be used to substitute the existing logo currently used on our website at the top-right: http://www.ponyexpresstorino.it/ 
It is absolutely crucial that the logo is clear and legible even at small sizes.

Non credevo. E&#39; il miglior logo che io potessi trovare.