Form Haus

Callie Callander
visited this project
12 hours ago
I'm looking for a designer to create a luxury, minimalist logo and monogram for Form Haus | A Lagree Studio, a boutique strength training studio opening in Michigan. Brand Form Haus is a high-end Lagree studio focused on strength, precision, and intentional movement. The studio aesthetic is modern, architectural, and elevated—not a traditional fitness brand. Audience Professionals (25–55), primarily women but intentionally gender-neutral, who value premium fitness, design, and wellness. Think Alo Yoga, Equinox, Apple, RH, and Saint Laurent. Design Direction Modern, clean, architectural Luxury fashion-house aesthetic Minimalist and timeless Strong typography No fitness clichés (weights, bodies, flames, etc.) Deliverables Primary wordmark: FORM HAUS | A Lagree Studio FH monogram suitable for social media, apparel, signage, and merchandise Black, white, and transparent versions Vector files (AI, EPS, SVG) and PNGs Inspiration The logo should feel at home on a luxury storefront, embossed on apparel, or engraved in brass. I'm looking for something understated, refined, and instantly recognizable through typography and perfect proportions rather than decorative elements. Keywords: luxury, modern, architectural, minimalist, premium, fashion-inspired, geometric, timeless.
Others
$199
STANDARD
804
ENTRIES