I'm looking for a designer to create a luxury, minimalist logo and monogram for Form Haus | A Lagree Studio, a boutique strength training studio opening in Michigan.
Brand
Form Haus is a high-end Lagree studio focused on strength, precision, and intentional movement. The studio aesthetic is modern, architectural, and elevated—not a traditional fitness brand.
Audience
Professionals (25–55), primarily women but intentionally gender-neutral, who value premium fitness, design, and wellness. Think Alo Yoga, Equinox, Apple, RH, and Saint Laurent.
Design Direction
Modern, clean, architectural
Luxury fashion-house aesthetic
Minimalist and timeless
Strong typography
No fitness clichés (weights, bodies, flames, etc.)
Deliverables
Primary wordmark: FORM HAUS | A Lagree Studio
FH monogram suitable for social media, apparel, signage, and merchandise
Black, white, and transparent versions
Vector files (AI, EPS, SVG) and PNGs
Inspiration
The logo should feel at home on a luxury storefront, embossed on apparel, or engraved in brass. I'm looking for something understated, refined, and instantly recognizable through typography and perfect proportions rather than decorative elements.
Keywords: luxury, modern, architectural, minimalist, premium, fashion-inspired, geometric, timeless.