melo

Logo Name：

melo

Company Intro：

melo is a workwear / work clothing shop (Arbeitskleider-Shop) based in Chur, Switzerland. We sell durable work apparel such as jackets, hoodies, T-shirts, pants and crew/uniform-style clothing. The brand should feel like a modern workwear retailer/brand—quality, durable, reliable—not like a corporate industrial supplier. Target audience: Tradespeople and crews (construction, workshop, logistics, service teams) Small businesses that outfit employees (team/crew wear) Workwear + streetwear crossover customers who want durable clothing that also looks good People who value quality and longevity over cheap online options Where the logo will be used: Merch: T-shirts, hoodies, jackets (small chest + large back prints) Embroidery (caps, beanies, patches) Store signage (clean and readable) Website + social media Labels/hangtags/packaging Stickers: we want to create cool sticker designs featuring working people (e.g., trades/crew vibes) combined with the melo logo/mark.

Instructions：

Brand name: melo (always lowercase) Optional leadline/tagline: Workwear Store · Chur Style direction We want a minimal, modern, timeless identity with a mix of: Carhartt vibe: robust, industrial, label/patch-ready Burton vibe: clean, minimal, premium No gradients, no shadows, no 3D effects. The design must be production-friendly. Colors (fixed) Warm sun yellow (approx. Pantone 130 C direction) Working value: CMYK 0 / 30 / 100 / 0 Black (100K) White (for negative versions) Rule: The logo must work perfectly in 1-color (black-only or white-only). Yellow is a signature color, but not mandatory in every application. Core logo concept (must-have) We want a strong icon/mark plus a clean wordmark: Icon: an abstract geometric “m” symbol (not a normal letter “m”), like a brand stamp. Suggested structure: an “M-stamp” built from 3 vertical blocks/pillars with a distinct central notch, so it reads as an “m” but works as a standalone symbol. Wordmark: melo in a clean modern sans/grotesk style (lowercase, neutral but strong). Two icon styles to explore (please provide both) Icon A — sharp/industrial: hard corners, 90° feel (more workwear) Icon B — rounded/clean: same geometry, slightly rounded corners (more premium minimal) Lockups (must be modular) We need the icon and wordmark to be fully combinable: Horizontal lockup: icon left + melo right (for signage/header) Stacked lockup: icon above + melo below (for chest prints, square stickers, labels) Optional store lockup: add workwear store · chur as a small line below (only when needed) Secondary version (for stickers/patches) Please also create a label/box version (workwear patch logic): Yellow box with black icon + melo Black box with yellow icon + melo (night version) Optional small text: workwear store (Chur optional) Sticker direction We want a sticker system that feels collectible and brand-driven: Stickers featuring working people / crew / trades vibes (illustration or bold graphic style) combined with the melo icon and/or wordmark. The logo must be simple enough to sit on top of these sticker visuals without getting lost. Stickers should work in 1–2 colors (black/yellow/white), so they’re affordable and consistent. Production constraints (non-negotiable) Must remain clean at small sizes (approx. 8–12 mm for embroidery/labels) Avoid thin lines and tiny enclosed details Must work for screen print/transfer/embroidery/debossing Deliverables Vector: SVG (minimum), plus AI/EPS if possible PNGs (transparent) in multiple sizes Variations: black on white, white on black, yellow on black, black on yellow Icon-only files + horizontal + stacked lockups Short mini guide: clear space, minimum size, color values

Reference Samples：