92.9 and 107.5 The Vibe

visited this project

3 days ago

92.9 and 107.5 The Vibe is a radio station playing Urban AC music 24/7. Target Audience – Peoria, Illinois Core Demographics Age: Thirty-five to fifty-four is the clear center, with meaningful reach into fifty-five plus Gender: Female-leaning, especially during daytime and afternoon drive Ethnicity: Predominantly African American, reflecting Peoria’s Black population concentrated in the city of Peoria and inner-ring neighborhoods Income: Working- to middle-income, with a solid base of stable, long-term residents Education: High school through some college; many hold trade, healthcare, education, or public-sector jobs Home status: Mix of renters and homeowners, often multi-generation households Local Lifestyle & Community Connection Deep roots in Peoria proper, with generational ties to the area Strong involvement in: Church communities Local nonprofits and civic groups School and youth activities High trust in local voices and long-tenured on-air personalities Values stations that: Talk about Peoria issues, not Chicago or national hype Show up at community events, festivals, and charity drives Relies on radio for companionship, especially during workdays and commutes Music Preferences (Peoria-Realistic) Core: Nineties and two-thousands R&B Strong acceptance of: Slow jams Classic Urban AC staples from the late eighties and early nineties Select, familiar hip-hop/R&B crossovers only if: Melodic Recognizable Non-aggressive Local gold artists test especially well: Mary J. Blige Luther Vandross Toni Braxton Maxwell Boyz II Men Anita Baker Usher (early-career) Newer music must feel safe and soulful, not club-oriented Listening Behavior in Peoria Heavy usage during: Morning drive At-work listening Afternoon drive Radio is often on all day in offices, salons, healthcare settings, and retail Listeners prefer: Consistency Familiarity Minimal format churn Streaming supplements radio, but local FM still dominates daily listening Digital & Social Habits Strongest platforms: Facebook (primary) Instagram Uses YouTube mainly for: Music videos Live performances Less TikTok-driven than younger Urban formats Responds well to: Station giveaways Community-based posts Photos/videos from local events Advertising Strengths in the Peoria Market Urban AC in Peoria performs especially well for: Healthcare providers (hospitals, clinics, pharmacies) Auto dealers (especially used and certified) Banks, credit unions, insurance Funeral homes and memorial services Beauty salons, barbers, and personal care Grocery and neighborhood retail Local colleges, trade schools, and workforce programs Station Tone That Works in Peoria Warm, grown, and respectful Conversational, not flashy Community-first, not trend-chasing Emphasizes: Stability Familiar voices Local pride Avoids: Edgy language Heavy slang Over-urbanized, big-city positioning

Media

$299: PREMIUM

435: ENTRIES

BRIEF

DESIGNS (435)

Design Briefa month ago
Logo Name：
92.9 and 107.5 The Vibe
Company Intro：
92.9 and 107.5 The Vibe is a radio station playing Urban AC music 24/7. Target Audience – Peoria, Illinois Core Demographics Age: Thirty-five to fifty-four is the clear center, with meaningful reach into fifty-five plus Gender: Female-leaning, especially during daytime and afternoon drive Ethnicity: Predominantly African American, reflecting Peoria’s Black population concentrated in the city of Peoria and inner-ring neighborhoods Income: Working- to middle-income, with a solid base of stable, long-term residents Education: High school through some college; many hold trade, healthcare, education, or public-sector jobs Home status: Mix of renters and homeowners, often multi-generation households Local Lifestyle & Community Connection Deep roots in Peoria proper, with generational ties to the area Strong involvement in: Church communities Local nonprofits and civic groups School and youth activities High trust in local voices and long-tenured on-air personalities Values stations that: Talk about Peoria issues, not Chicago or national hype Show up at community events, festivals, and charity drives Relies on radio for companionship, especially during workdays and commutes Music Preferences (Peoria-Realistic) Core: Nineties and two-thousands R&B Strong acceptance of: Slow jams Classic Urban AC staples from the late eighties and early nineties Select, familiar hip-hop/R&B crossovers only if: Melodic Recognizable Non-aggressive Local gold artists test especially well: Mary J. Blige Luther Vandross Toni Braxton Maxwell Boyz II Men Anita Baker Usher (early-career) Newer music must feel safe and soulful, not club-oriented Listening Behavior in Peoria Heavy usage during: Morning drive At-work listening Afternoon drive Radio is often on all day in offices, salons, healthcare settings, and retail Listeners prefer: Consistency Familiarity Minimal format churn Streaming supplements radio, but local FM still dominates daily listening Digital & Social Habits Strongest platforms: Facebook (primary) Instagram Uses YouTube mainly for: Music videos Live performances Less TikTok-driven than younger Urban formats Responds well to: Station giveaways Community-based posts Photos/videos from local events Advertising Strengths in the Peoria Market Urban AC in Peoria performs especially well for: Healthcare providers (hospitals, clinics, pharmacies) Auto dealers (especially used and certified) Banks, credit unions, insurance Funeral homes and memorial services Beauty salons, barbers, and personal care Grocery and neighborhood retail Local colleges, trade schools, and workforce programs Station Tone That Works in Peoria Warm, grown, and respectful Conversational, not flashy Community-first, not trend-chasing Emphasizes: Stability Familiar voices Local pride Avoids: Edgy language Heavy slang Over-urbanized, big-city positioning
Instructions：
will probably want to incorporate purple in some way. we're on 2 frequencies which need to be prominent. those are more important than the name of the station ("the vibe"). would also like to incorporate our Slogan: "Peoria's #1 For R&B"
Preview
PYB-2025-WEB-900x506.jpg
Preview
997now.png
Preview
1015theVibe.jpg
Preview
kiss104.jpg
Preview
dallace-1.jpg
Charii selected as finalist!16 days ago
cintoko selected as finalist!16 days ago
cwrproject selected as finalist!16 days ago
Design Concepts Completed12 days ago
Open design concept stage had ended with 435 submissions from 75 designers. Go to DESIGNS tab to view all submissions.
#443 by Charii
#437 by cintoko
#419 by cwrproject
#405 by Michael Luutu
#397 by Sami Ur Rab
#390 by Mr uink
#389 by uttam
#387 by done
#378 by mjmdesigns
#369 by Ayamas
#360 by joni
#351 by AndreBWid
#342 by Hadisk
#332 by Lordede
#321 by XenaArt
#312 by Bambang Bang
#307 by jaize
#304 by DD_king
#294 by subho88
#282 by nexgen
#280 by Poki
#270 by sodimejo
#265 by luckyprasetyo
#263 by FIAFAI
#249 by Fiky Rinaldy
#246 by LogoQueen
#243 by Octavino
#234 by Gilate
#231 by eSherpa
#230 by goblin
#226 by pixalrahul
#211 by gitzart
#209 by Carli
#200 by jandu
#187 by MarkindDesign
#186 by hasibhasan
#183 by mikael
#181 by jm77788
#180 by Herquis
#178 by kanal
#164 by lintinganarto
#160 by ronmartin
#145 by Nai
#139 by salim
#129 by Suparna
#127 by DreamLogoDesign
#124 by RatuCempaka
#122 by DADA007
#119 by ansh
#113 by Rahul Biswas
#107 by arturo_
#105 by czars
#104 by rykos
#92 by oindrila chakraborty
#90 by iffikhan
#78 by Krold IT Solutions Pvt Ltd
#76 by oke2angconcept
#74 by Bright Ritchil
#65 by MAXR
#62 by jancok
#60 by M Fariid
#56 by Suvendu
#48 by IamSoya
#37 by Ttwenty4
#35 by Artomoro
#33 by Ariza Mauliza
#32 by Kanenas
#23 by hopee
#20 by Neng Khusna
#19 by rizuki
#18 by F. Curtis
#17 by Marena
#8 by Inaya
#7 by sikas
#1 by dewipadi
ALL 435 Designs >
Design #437 by cintoko is declared WINNER!12 days ago
#437 by cintoko