Illusiom is an engagement and transition framework for early career development.
The work is research-informed and primarily engages with universities and higher education professionals, while also supporting recent graduates directly.
The primary audience is institutional decision-makers and practitioners in higher education. A secondary audience is graduates navigating early career transitions.
The brand must feel credible, serious, and trustworthy in institutional contexts, without being overly academic or impersonal.
This is not a coaching, motivational, start-up, or lifestyle brand. The focus is on explaining and addressing uneven engagement in early career development, not personal transformation or sales-led services.
Illusiom is an engagement and transition framework for early career development.
The work is research-informed and primarily engages with universities and higher education professionals, while also supporting recent graduates directly.
The primary audience is institutional decision-makers and practitioners in higher education. A secondary audience is graduates navigating early career transitions.
The brand must feel credible, serious, and trustworthy in institutional contexts, without being overly academic or impersonal.
This is not a coaching, motivational, start-up, or lifestyle brand. The focus is on explaining and addressing uneven engagement in early career development, not personal transformation or sales-led services.
Instructions：
Please see the attached logo design brief.
Key points to note:
The logo should be wordmark-led, with an optional secondary mark if appropriate.
It must work clearly at small scale (e.g. LinkedIn profile image, slide footer).
The tone should be grounded, reflective, and intellectually confident.
Avoid any visuals or styles associated with:
career coaching
motivational programmes
start-ups or accelerators
youth-coded or playful branding
Avoid literal symbols such as arrows, ladders, pathways, targets, lightbulbs, keys, or people icons.
Colour direction should favour calm, intelligent tones (e.g. deep blues, muted teals, restrained greens or purples). The logo must also work fully in black and white.
Typography note:
Please ensure the capital “I” in Illusiom is clearly distinguishable.
In some typefaces the name can read as “lllusiom” at a glance, particularly at small scale.
The solution should be typographic and restrained, prioritising clarity and legibility rather than decorative or gimmicky treatments.
If the logo feels like a coaching brand or a start-up, it should be considered unsuccessful.
Illusiom_Logo_Design_Brief.pdf
Neng Khusna selected as finalist!20 days ago
Design Concepts Completed11 days ago
Open design concept stage had ended with 349 submissions from 59 designers. Go to DESIGNS tab to view all submissions.
Neng Khusna
luckyprasetyo
Queen D
Charii
Sami Ur Rab
Shabbir
planoLOGO
qqdesigns
mutafailan
subrata
ekitessar
Ayamas
AndreBWid
Hadisk
XenaArt
RIANW
done
Michael Luutu
MarkindDesign
Lordede
Bambang Bang
dasam
Marena
iffikhan
nexgen
rykos
jaize
PS03
Ariza Mauliza
aryamaity
Rahul Biswas
scania
artbitin
Poki
rey
cwrproject
Suparna
nessa
cintoko
jandu
FIAFAI
IamSoya
siti fajar
Kanenas
tec343
Nai
salim
arturo_
Artomoro
uttam
hasibhasan
giphone
Octavino
czars
cikiyunn
Osama Salem
dewipadi
RatuCempaka