3rd Route

This program is designed for rural communities. Rural meaning smaller populations and Agriculture involvement is likely.

We are liking the 3 path style. What can you come up with that is two paths meeting and making a cool brand color or draws into a 3. Just a thought.

We have finalized some color choices! I will be voting shortly! Here is the preferred colors. The Two Origin Colors (The Journey) 🔵 Navy Blue — Trust & Authority HEX: #1F3A52 Represents: • Integrity • Stability • Leadership • Proven expertise This is the foundation color — dependable, steady, and confident. ⸻ ⚪ Light Gray — Clarity & Balance HEX: #DADDE1 Represents: • Transparency • Objectivity • Calm • Thoughtful restraint This color brings neutrality and openness, preventing heaviness. ⸻ The Convergence (The Resolution) 🟦 Trust Blue-Gray — Confidence Earned HEX: #4A647A Created by the convergence of Navy and Light Gray Represents: • Trust without rigidity • Confidence without ego • Authority with approachability This is the hero brand color — the destination of the journey. ⸻ Visual Meaning (What Your Brand Is Saying Without Words) “We bring strength and clarity together to create confidence.” • Two paths → experience and transparency • One outcome → trust people can rely on This story is especially powerful for: • Infrastructure & broadband • Professional services • Real estate & legacy brands • Government-adjacent or compliance-focused companies ⸻ Usage Guidance (Designer-Ready) • Primary brand color: #4A647A • Supporting story colors: • Navy: #1F3A52 • Light Gray: #DADDE1 • Backgrounds: White preferred • Tone: Matte, minimal, intentional • Motion (if animated): Bottom → upward convergence Contrast color suggestion: Recommended HEX Teal Accent: #1F6F78 Why Teal Is the Correct Choice Psychologically Blue-gray (#4A647A) = trust & confidence Teal = clarity, intelligence, action without alarm Teal is one of the only colors that: Contrasts clearly with blue-gray Stays in the cool, professional spectrum Signals importance without urgency This is why teal is widely used in: Healthcare portals Financial dashboards SaaS platforms Government & enterprise systems