Southern Fence Group

Logo Name：

Southern Fence Group

Company Intro：

**** would to see some variety….everything here is very similar. Need some variation to pick from. Not set on initials…might do that as an option with a standard logo as well…..I like clean but ones that mean something also. ****Would like to see options without shields as well **** please see the Wixom ranch one…would like to see like that Southern Fence Group is a commercial fencing contractor serving North and South Carolina. We specialize in the installation of chain-link, ornamental steel, aluminum, and security fencing for general contractors, developers, municipalities, schools, and industrial clients. Our work is large-scale, schedule-driven, and compliance-focused. We operate in competitive commercial environments where professionalism, safety, reliability, and execution matter. We are not a retail fence company and do not target homeowners. Southern Fence Group is positioned as a modern, credible, regional contractor—established, dependable, and built for commercial projects. Our buyers value: Professional appearance and credibility Clear, recognizable branding on job sites Companies that look established and capable of handling large projects Clean, straightforward communication (no gimmicks) Brand Personality & Style Direction (Very Important) Tone: Strong, professional, confident, no fluff Feel: Commercial, regional, trustworthy, modern Avoid: Residential/homeowner vibes, farm/ranch themes, ornate designs, thin script fonts, overly decorative elements We want a logo that feels: At home on jobsite signage, trucks, safety vests, bid packages, and contracts Scalable and legible from a distance Timeless rather than trendy We used to be owned by a native American tribe but are going out on our own now.

Instructions：

Visual Direction (Guidance, Not Requirements) Prefer bold, clean typography Simple iconography is acceptable, but the logo should also work text-only Open to abstract or geometric elements, possible to use initials SFG, maybe shield, but not 100% Avoid animals, or obvious fence illustrations unless very subtle We are open to colors...but some guidance, like navy blue / grey. Garnet/maroon and black. Red, white and blue. No orange or green. The attached were AI generated. so just ideas. Like the idea of using initials as the logo as well.

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