ROOf

Logo Design Brief – ROOF About the Brand ROOF is an Israeli-based company connecting Orthodox Jewish investors in the United States with high-quality real estate projects in Israel. The brand represents trust, community, and a bridge between two worlds — American investors and Israeli developers. Concept & Essence The name ROOF symbolizes unity, protection, and a one-stop solution — “Everything under one roof.” The logo should convey reliability, warmth, and professionalism, appealing to a premium audience within the Orthodox Jewish community. Tone & Values Trust and transparency Community and belonging Professionalism and integrity Connection between Israel and the U.S. Visual Direction Clean, elegant, and modern Avoid cliché symbols (like houses or roofs in literal form) unless stylized in a subtle, refined way Can include minimal geometric or architectural references Works well in both English and Hebrew contexts Color Directions (choose or explore variations): Deep blue, gold, and white — trust & prestige Warm neutral palette — community & authenticity American-inspired palette — dark navy, burgundy red, light gold Technical Requirements Deliverables: logo in vector format (AI, SVG), horizontal and square versions Include color and black & white versions Provide logo usage guide (color codes, spacing, typeface suggestions) Tagline (optional): Everything under one roof or Real estate in Israel – trusted by the Orthodox community