Clutch is a curated designer handbag + accessories resale boutique.
We want a clean, modern, fashion-forward logo that feels premium and boutique - not corporate and definitely not clipart.

STYLE but take liberties if you think another direction is better:
Minimal, chic, upscale
Thin–medium, high-fashion typography
Black & white primary palette
It's OK to use the concept of a purse, etc, just just not terribly litteral and complex

AVOID
stock icons and generic clipart
Busy, or overly decorative designs
Bright colors, gradients, 3D effects, shadows


NOTES
Typography should be distinct, memorable. Think clean, confident, fashion. IF YOU HAVE A GREAT CONCEPT FOR A COMPLETELY DIFFERENT DIRECTION, USE YOUR CREATIVITY! 

USES

Website, tags, packaging, marketing, and watermarks - must scale cleanly.

CLUTCHE