Sweet Charli's Coffee + Energy

Logo Name：

Sweet Charli's Coffee + Energy

Company Intro：

Sweet Charli’s Coffee + Energy is a mobile coffee and beverage brand inspired by my 1 year old granddaugther who was born with Beckwith Wiemann Syndrome. We will servie coffee and energy drinks from a custom trailer. We blend the warmth of a cute coffee shop more upbeat with sweet, fun drinks and something that feels friendly, strong, and fun. We want our logo to capture positivity, movement, and strength, while being versatile enough for use on our trailer, cups, apparel, and signage. We are targeting coffee lovers and energy drink fans ages 18–45 People who enjoy cheerful, uplifting brands. Outdoor event-goers, athletes, and busy commuters who want a quick energy boost

Instructions：

Design Goals We’re looking for a fresh, professional, and memorable logo that feels energetic yet inviting. It should be instantly recognizable and work well at various scales (from coffee cups to trailer signage). Key Elements to Include A coffee cup or mug with character —smilling with a cute tongue out - which reprsents my granddaughter enlarged tongue from her BWS Syndrome Yellow and Green Butterflies are a must as they are the Beckwith Wiedemann Sign. The name Sweet Charli’s Coffee + Energy The tagline: “Brewed with Strength” must be in the logo Style Preferences Tone: Cheerful, approachable, strong, and energetic Colors: Greens, yellows, black and warm neutrals Typography:easy to read, and balanced maybe some script options — playful but not childish Where It Will Be Used Coffee trailer exterior Apparel (sweatshirts, hats, etc.) Branded cups and packaging Social media and digital marketing What We Like Logos that have personality and warmth (like a friendly mascot) Clean, vector-based designs with clear outlines and contrast Simple color palettes that reproduce well on both light and dark backgrounds What to Avoid Overly detailed or cluttered illustrations Hard-to-read fonts or thin text

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