Cloud Commercial Insurance

visited this project

17 days ago

Business Description Name: Cloud Commercial Insurance Location: currently Texas based but working on expanding to other states Specialty "Niche": Commercial Trucking Insurance We insure: Semi Trucks “Tractor Trailers” and Dump trucks Our Strengths: Access to top carriers & competitive rates, Fast and efficient quoting & servicing of clients, we are Bilingual (English/Spanish) Target Audience (Cheat Sheet) Main Clients: Truck owners & trucking companies (owner-operators, small & mid-size fleets) Industries: Trucking & Construction (but future plans to get into the Oil and Gas Market as well) Current Niche: Blue Collar Middle-class truck drivers (80% Spanish-speaking, mostly Latino communities: Mexican, Cuban, Colombian, Puerto Rican, etc.) Clients Values: In these communities, word-of-mouth reputation, trust, and LOW RATES are very important. I want my company to look trustworthy and professional, but still down-to-earth and relatable for working-class truckers. I try to avoid looking too fancy or upscale, since that can make us seem expensive and out of reach for everyday Middle class truck driver. Client Traits: Practical, want straight answers, low rates, reliable service Brand Balance: Don’t want to look too upscale/expensive as that can scare away clients looking for affordable rates but don’t want to look to “cheap” or low-end, as that can scares away the bigger clients with fleets trucks or the Oil and Gas Industry that has more strict insurance requirements which also have higher insurance limits which equals bigger premiums. Logo should appeal to everyday truckers but also acceptable amongst the bigger companies

AutomotiveFeatured

$199: STANDARD

370: ENTRIES

BRIEF

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