Cloud Commercial Insurance

Logo Name：

Cloud Commercial Insurance

Company Intro：

Business Description Name: Cloud Commercial Insurance Location: currently Texas based but working on expanding to other states Specialty "Niche": Commercial Trucking Insurance We insure: Semi Trucks “Tractor Trailers” and Dump trucks Our Strengths: Access to top carriers & competitive rates, Fast and efficient quoting & servicing of clients, we are Bilingual (English/Spanish) Target Audience (Cheat Sheet) Main Clients: Truck owners & trucking companies (owner-operators, small & mid-size fleets) Industries: Trucking & Construction (but future plans to get into the Oil and Gas Market as well) Current Niche: Blue Collar Middle-class truck drivers (80% Spanish-speaking, mostly Latino communities: Mexican, Cuban, Colombian, Puerto Rican, etc.) Clients Values: In these communities, word-of-mouth reputation, trust, and LOW RATES are very important. I want my company to look trustworthy and professional, but still down-to-earth and relatable for working-class truckers. I try to avoid looking too fancy or upscale, since that can make us seem expensive and out of reach for everyday Middle class truck driver. Client Traits: Practical, want straight answers, low rates, reliable service Brand Balance: Don’t want to look too upscale/expensive as that can scare away clients looking for affordable rates but don’t want to look to “cheap” or low-end, as that can scares away the bigger clients with fleets trucks or the Oil and Gas Industry that has more strict insurance requirements which also have higher insurance limits which equals bigger premiums. Logo should appeal to everyday truckers but also acceptable amongst the bigger companies

Instructions：

***IMPORTANT UPDATES**** LOGO WILL BE USED AS A SIGN ON MY OFFICE BUILDING, MY OFFICE IS SET BACK OFF THE ROAD SO LOOKING FOR A DESIGN THAT WILL FIT ON THE BUILDING AND BE READIBLE FROM FAR. PHOTOS OF OFFICE IS ATTACHED Also Truck photo doesn't have to be the exact truck I posted, but the most recognizable option that passing cars will recognize when looking at my office. I'm just looking for the design that will fit the most space available on my office front end above the windows, with the biggest wording that looks good and flows with the overall design. Photos of truck needs to be recognizable from a far by passing cars. Office is located on a street WITH ALOT OF TRUCK DRIVERS DRIVING BY ON THE STREET, So I'm taking advantage of the traffic of the location. Logo MUST BE VERSATILE on white or black background!!! So if needed add outline on grey areas so its legible on white backgrounds because Logo will be used on my EMAIL SIGNATURE Logo must be easy to reproduce across all marketing platforms —print, embroidery, signage, and social media—without losing clarity or quality. I like the metallic look for social media and I know we can make a simple version for embroidery. Since Logo will be used marketing material and embroidered on shirts and Tshirts, I need a logo that will look good embroidered as well. Logo will be used on outside Office signage so Big Clear lettering and clear Images that can be easily read by passing cars is important. I need a logo that has a Semi Truck in it so clients can see the Semi Truck and identify my company with trucking insurance Agency. Semi Trucks I like are Peterbilts and Kenworth. I insure alot of Tractors hauling End dump trailers, so if it looks good add an end dump trailer but if not the Tractor only is fine. I want my logo to be unique so don't use typical typical Picture Art Tractors that are on plenty of logos already. If it looks well and flows well with the design incorporating a Cloud like my original logo will help transition my logo re design with current clients still recognizing my logo after changing the old one and rebranding I currently have a logo for "The Cloud Insurance Agency LLC" but I am changing my name to "Cloud Commercial Insurance" as the name is simpler and geared to my niche client. Colors to use: I like the colors used in my current logo, "whites, silver, blues and even some black is cool", I am also open to other shades of my current colors to better "POP" or grab attention, Logo has to look professional, and give the impression of quality but not too luxurious and make my company seem expensive. But I don't want to look too cheap to where I seem like I offer low quality Products. Idea is to look like I offer quality products at affordable rates.

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