Desert Haus Team

Logo Name：

Desert Haus Team

Company Intro：

Desert Haus Team is a residential real estate team based in Phoenix, Arizona. We primarily focus on helping families buy and sell homes, but our brand also embodies lifestyle, design, and intentional living in the desert. Our voice is warm, approachable, and lifestyle-driven — rooted in family, design, and the desert lifestyle.

Instructions：


The logo should feel clean, modern, and timeless while reflecting the desert lifestyle and Arizona roots. The design must work in both digital and print applications (Instagram, Facebook, website, newsletters, business cards, flyers, etc.) and be versatile enough for yard signs, open house signs, and large-scale banners without losing clarity. We would like two versions of the logo: 1. A photo-overlay version: “Desert Haus Team” displayed in black or white (designer’s choice for best readability) over a desert sunset landscape with saguaros and mountains in the background. A photo reference of Camelback Mountain at sunset is attached for inspiration, but the design does not need to be a direct copy of Camelback — it can be any Arizona mountain range silhouette that captures the desert feel. The background should enhance the typography without overpowering it. 2. A standalone version: without a photo background. Please provide: * Black version (transparent + non-transparent backgrounds) * White version (transparent + non-transparent backgrounds) Design Elements: * Typography: Use the font Breathing for “Desert Haus.” Place Team underneath, slightly smaller, in a clean modern sans-serif like Open Sans Light for balance. * Imagery: The overlay version should incorporate an Arizona desert scene (mountains + saguaros at sunset), while the standalone version can include a minimalist outline of a mountain/saguaro if it complements the typography. The imagery should feel elegant, professional, and distinctly Arizona — not cartoonish or clip art–like. You may incorporate a minimal outline of a house or roofline, but keep it subtle. The focus should remain on the text and desert identity. * Color: Our branding uses black, white, and shades of green. We’d like a dark green element (possibly in the saguaro), while also allowing the Arizona sunset palette (pinks, oranges, golds) to inspire the photo-overlay version. * Style: Clean, modern, and luxury-oriented. Avoid heavy gradients, overly photorealistic treatments, or clutter that distracts from the name. Logo Requirements: * Must be embroidery-friendly (simple enough for stitching without losing clarity). * High enough resolution for yard signs, open house signs, banners, and car wraps (minimum 300 dpi). * Scalable for digital and small print uses. * Text must be easily readable in all variations. Deliverables (all required): * .ai file * .eps file * .pdf file * .jpg file * .png file (with transparent background) * .psd file * Font names & files used * Codes of colors used* Additional Notes: * Codes of colors used are to later color and font coordinate newsletters, websites, etc. * All files need to be available for printing in high res format on large banners, car wraps/magnets, yard signs, and open house signs without pixelation. * A typed document releasing the rights of the logo to me, Anna Hopkins, the brand/company owner, must also be provided. * Please provide a variation in solid black/white for universal use (ex: vinyl decals, car stickers). * Ensure the desert mountain/saguaro imagery is professional and timeless — not overly busy, clip art, or generic.

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