SaniScoop is a premium dog waste removal service that keeps lawns clean, safe, and enjoyable for families, pet owners, and communities. We serve busy professionals, suburban households, and HOAs who value convenience, hygiene, and curb appeal. Our target customers are middle to upper-income dog owners who love their pets but don’t have the time or desire to clean up after them. With reliable service and a friendly approach, SaniScoop provides peace of mind, healthier yards, and more time for customers to enjoy life — without the mess.
SaniScoop is a premium dog waste removal service that keeps lawns clean, safe, and enjoyable for families, pet owners, and communities. We serve busy professionals, suburban households, and HOAs who value convenience, hygiene, and curb appeal. Our target customers are middle to upper-income dog owners who love their pets but don’t have the time or desire to clean up after them. With reliable service and a friendly approach, SaniScoop provides peace of mind, healthier yards, and more time for customers to enjoy life — without the mess.
Instructions：
Business Name: SaniScoop
Tagline: Pet Waste Removal
I need a logo for my new business, SaniScoop, a premium dog waste removal service. The brand must feel friendly, approachable, and trustworthy while still professional enough to scale into a nationwide brand.
I have attached our current logo, along with some variations to help explain what I am looking for.
PLEASE READ the comments I have left on each attachment, explaining my thought process.
Style & Mood:
Clean, modern, and simple — avoid anything too sterile or overly clinical.
Approachable and family-friendly — homeowners should feel comfortable seeing it on a truck in their neighborhood.
Typography:
Rounded, modern fonts (Currently using Lilita One).
Needs to be EASY TO READ from a distance (truck wraps, uniforms).
Avoid harsh, rigid fonts.
Colors:
Fresh greens + sky blues as the main palette (clean, fresh, natural).
Optional warm accent (brown/orange) to add friendliness.
No dark or sterile hospital-like color schemes.
Design Concepts (open to creative takes):
I like the idea of a dog mascot of some kind added to the logo.
A pawprint, scoop, or shovel shape integrated.
A happy dog with grass or a yard art incorporated.
I like the idea of grass being incorporated into the letters, without being too distracting or complicating the overall logo too much.
A sparkling lawn effect (to hint “sanitary” without feeling clinical).
Goal:
When someone sees the logo, they should immediately connect it with pets, cleanliness, and friendliness. It needs to look just as good on a business card as it does wrapped on the side of a truck.
Preview
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Preview
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Preview
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Preview
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Preview
Screenshot 2025-09-14 at 7.15.03 PM.png
Design Concepts Completed3 months ago
Open design concept stage had ended with 355 submissions from 82 designers. Go to DESIGNS tab to view all submissions.
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