Left Out

visited this project

3 months ago

Left Out is a bold, lifestyle-driven apparel and equipment brand created exclusively for left-handed athletes and individuals. The brand flips the idea of being “left out” into a mark of pride, celebrating the unique identity of the 10% of the world who are left-handed. Our products are designed to bridge performance and lifestyle: Apparel (polos, hoodies, hats) engineered to transition seamlessly from the field or course to everyday wear. Gloves designed specifically for left-handed athletes — selling only right-hand gloves for golfers, baseball players, and softball players. Equipment (Future Expansion): high-performance putters and accessories designed exclusively for left-handed golfers. We are more than a clothing line — Left Out is a movement and community that embraces the rarity, grit, and strength of left-handed people, giving them gear and apparel designed for them first, not as an afterthought. Target Audience Our core customers are left-handed athletes, workers, and lifestyle-driven individuals who take pride in being different: Athletes (Primary): Left-handed golfers, baseball/softball players, boxers, and other sports enthusiasts who often face limited gear options. Trades + Lifestyle: Left-handed tradespeople and workers who want apparel that represents their identity while also performing well on the job and off. Community Pride: Lefties of all ages who embrace being part of the “10%” and want to showcase that pride through what they wear. Demographics: Age 16–45 Predominantly male, but inclusive of all left-handed athletes Active, blue-collar to middle-class consumers with strong brand loyalty U.S.-based initially, with global growth potential (especially in sports markets) Psychographics: Value exclusivity and identity — they want gear that’s made for them. Motivated by pride, rebellion, and community belonging. Seek brands that stand for something beyond just a product.

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$199: STANDARD

361: ENTRIES

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