Unsalted Water Company

Logo Name：

Unsalted Water Company

Company Intro：

Brand Logo – for Unsalted Water Co. (add trademark symbol- tm) The logo needs to be very simple, clean, but eye catching because it basically IS the brand. The logo will be on ALL apparel. Unsalted is the key word and co. Is the least important (in case you have different size fonts) • Must work on both full-color and single-color/monochrome • Embroidery-friendly (no tiny details) • Please incorporate lake elements (buoy, waves, life preserver ring) in a clean way. NO lighthouses please. Use fonts that are legible and that will print and embroidery well. The company’s target audience are lake enthusiasts who value high quality apparel. 25-40 :younger professionals,couples, and families who enjoy weekend getaways , water sports, trendy but practical lake apparel. 40-55: Established lake owners or frequent visitors who value high quality and comfort. Love the lake and proud to own a lake house.

Instructions：

The name itself isn’t going to sell apparel so the logo needs to be great or no one will buy the shirt. There needs to be a lake element incorporated in the logo. I really like the image with the buoy in the middle but that buoy is stock photography that needs to be purchased but I’d like to get as close to it as possible. Color palettes have also been provided. No more than 3 to 4 colors. 3 would be best. Colors are suggestions but blues and greens are definitely where I am leaning.

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