Rock Cancer is the primary annual fundraiser for Spierings Cancer Foundation. It is a day-long celebration of life, music and fun, held on the 3rd Saturday of August each year at Doyle Park in Little Chute, WI. People of all ages come early and stay late to enjoy food, drink, games, raffles, a silent auction—and of course, plenty of music!
Funds raised during Rock Cancer provide financial support to local families affected by cancer, enhance medical care for patients in the Fox Cities and fund cancer research in Wisconsin.
Spierings Cancer Foundation Rock Cancer Presented by Unison Credit Union
Company Intro:
Rock Cancer is the primary annual fundraiser for Spierings Cancer Foundation. It is a day-long celebration of life, music and fun, held on the 3rd Saturday of August each year at Doyle Park in Little Chute, WI. People of all ages come early and stay late to enjoy food, drink, games, raffles, a silent auction—and of course, plenty of music!
Funds raised during Rock Cancer provide financial support to local families affected by cancer, enhance medical care for patients in the Fox Cities and fund cancer research in Wisconsin.
Instructions:
About the Event / Organization:
Rock Cancer is an annual music festival benefiting the Spierings Cancer Foundation, a nonprofit organization dedicated to supporting cancer patients and families. Since its founding, the foundation has raised over $2 million for the cause.
This event is held in Little Chute, Wisconsin, a close-knit community with a strong spirit of togetherness. Unison Credit Union is the presenting sponsor, having committed to a 3-year partnership.
Design Goal:
Create a single logo that visually represents the collaboration between Spierings Cancer Foundation, Rock Cancer, and Unison Credit Union — in the same way that the "Community First Fox Cities Marathon presented by Miron" brand unites multiple entities into one cohesive identity.
The logo should be energetic, community-focused, and music-inspired while honoring the cause.
Color Palette:
Blend both organizations’ colors into a unified palette:
- Teal: #4EB5AA
- Orange: #F27A2B
- Navy: #002E5D
- Optional Cool Gray: #3E4349
Must-Have Elements:
- A guitar (symbolizing music & the concert atmosphere)
- A cancer ribbon (can be creatively integrated with the guitar or text)
- The Unison Credit Union logo (either the “U” icon or full logo) incorporated tastefully
- All three names represented: “Spierings Cancer Foundation,” “Rock Cancer,” and “Presented by Unison Credit Union”
Style & Tone:
- Bold, impactful, and community-focused
- Must work in full color and single color versions for various applications (shirts, posters, social media, signage)
- Balanced hierarchy so the event name is prominent but all organizations are represented
- Avoid overly corporate or overly playful styles—aim for modern, professional, and energetic
Logo Inspiration:
“Community First Fox Cities Marathon presented by Miron” brand architecture
Integration of sponsor and organizer without one overpowering the other
Festival and charity logo mashups with music elements
Deliverables:
Full-color logo
1-color version (black/white)
Vector files (AI, EPS, PDF) and web formats (PNG, JPG)
Websites:
https://spieringscancerfoundation.org/
https://www.unisoncu.org/
Inspiration ONLY:
https://foxcitiesmarathon.org/
https://www.communityfirstcu.org/
Preview
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Preview
Unison-Logo.png
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logo-4.jpg
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Design Concepts Completed4 months ago
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