The Handlelife Project

Here’s a clear and compelling way to describe The HandleLife Project logo concept to a designer for a nonprofit focused on youth development through basketball: ⸻ 🧵 Creative Direction for Logo: The HandleLife Project (Nonprofit) 1. Mission-Driven Identity • Name: The HandleLife Project • Type: 501(c)(3) nonprofit • Purpose: Empower underserved youth through elite basketball training, character development, and access to opportunities. • Tagline (optional): “More Than a Game” or “Training for Life” 2. Brand Foundation • This project is the heart of the HandleLife movement — it’s not about a product or performance, it’s about purpose, growth, and legacy. • Built from Johnny Stephene’s story — a thread through adversity, excellence, and inspiration. 3. Style Direction • Tone: Empowering, inspirational, community-first, clean • Feel: A blend of grassroots passion and polished professionalism • Design Cues: Symbolism of growth, guidance, and resilience 4. Logo Concept • Start with the existing HandleLife identity (basketball + movement). • Evolve it with a human or youth element (silhouette, upward arc, open hand, or upward path). • Consider layering a thread, bridge, or pathway motif — symbolizing the journey, mentorship, and life beyond the court. • Include optional emblems like: • A ball morphing into a light/glow/star • Abstract roots or wings (growth) • A heart subtly embedded in the lines (compassion) 5. Font & Color Notes • Font: Strong and modern, but slightly softer than the original HandleLife logo — legible for younger audiences and schools • Color Palette: • Primary: Deep blue or black (strength, trust) • Accent: White (hope), gold or orange (youth, energy), or green (growth) • Keep it adaptable for monochrome and merch 6. Use Cases • Must work across: • Nonprofit documents & decks • Website & social media • T-shirts, flyers, and banners for camps and events • Potential school and community partnerships 7. Optional Directional Notes • “Make it feel like the foundation behind the movement.” • “Less aggressive, more inviting — still rooted in discipline and excellence.” • “Think of a kid picking up a ball for the first time and finding confidence for life.” ⸻ Let me know if you’d like a version formatted for a design brief, or want to include sketches, references, or slogans.

Here’s your typed-out logo description for The HandleLife Project — written cleanly for the “Logo Description” field on 48HourLogo or any designer platform: ⸻ Logo Description: The HandleLife Project is the nonprofit extension of the HandleLife brand — focused on helping underserved youth through elite basketball training, mentorship, and character development. This logo should feel bold, clean, and purpose-driven — the same way Nike approached LiveStrong. It’s not about flash. It’s about meaning. The text should lead the design. Play off the actual words: • HANDLE = control, skill, discipline (on the court) • LIFE = growth, purpose, resilience (off the court) Together, “HandleLife” represents mastering both the game and real life. ⸻ Text-Based Concept (Play with Layout & Font): Try layouts like: HANDLELIFE PROJECT or HANDLE LIFE PROJECT Typography should be: • All caps, modern sans-serif (clean and powerful) • “HANDLELIFE” as the boldest element • “PROJECT” slightly lighter or tighter spaced for contrast ⸻ Visual Wordplay Ideas: • Make “LIFE” a different color or outline for emphasis • Replace the “I” in LIFE with a rising line or thread • Underline “PROJECT” with a curved arc (symbolizing a journey or upward path) ⸻ Symbol (Optional – Only If Clean and Minimal): • A simple thread, path, or arc • Could include a minimal youth silhouette or basketball, but keep it understated • Let the text stay the focal point ⸻ Color Preferences: • Primary: Black & white • Optional accent color: Gold (excellence), Orange (youth), or Green (growth) • Must work well in black & white and on apparel

Play of the words and some of them use my three line logo or create a log

Here’s the original logo files to play with the same font and have the logo from the text to the symbol https://drive.google.com/drive/folders/0Bz_-iZ1eff9KSHFRc3UxYVRld1U?resourcekey=0-QeTRPMEraB-bFS2LGqL2yQ