Freedom Union Supply Co.

visited this project

5 months ago

Freedom Union Supply Co. isn’t just clothing—it’s a badge of honor for the next generation of working-class Americans who believe in earning their way, standing tall, and honoring tradition while forging their own path. Demographic Profile • Age Range: 18–40 • Gender: Primarily male, but includes strong offerings for women • Occupation: • Blue-collar workers (e.g., construction, tradesmen, mechanics, ranchers, truckers) • Outdoor laborers and craftsmen • Aspiring entrepreneurs and hardworking young adults • Location: Rural and small-town America, as well as patriotic suburban and southern regions Psychographic Traits • Values: • Hard work, grit, and self-reliance • Patriotism and love for country • Traditional values and pride in American heritage • Lifestyle: • Lives an active, hands-on life—whether it’s at the jobsite, in the garage, or outdoors • Likes practical, tough gear that can handle real work but still looks good on a night out or weekend trip • Enjoys country music, outdoor events, trucks, rodeos, hunting, grilling, and American sports Style Preferences • Durable, no-nonsense clothing that reflects personal pride • Clean, bold, and minimal designs—American flags, eagles, tools, and typography-based graphics • Neutral, earthy tones like black, charcoal, olive, navy, and tan • Styles that blend old-school workwear with modern, minimalist streetwear touches Cultural Identity • Wears their values on their sleeve—literally • Rejects overly polished or corporate fashion • Looks for brands that feel real, rooted in American soil, sweat, and backbone

$199: STANDARD

233: ENTRIES

BRIEF

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