Freedom Union Supply Co. isn’t just clothing—it’s a badge of honor for the next generation of working-class Americans who believe in earning their way, standing tall, and honoring tradition while forging their own path.
Demographic Profile
• Age Range: 18–40
• Gender: Primarily male, but includes strong offerings for women
• Occupation:
• Blue-collar workers (e.g., construction, tradesmen, mechanics, ranchers, truckers)
• Outdoor laborers and craftsmen
• Aspiring entrepreneurs and hardworking young adults
• Location: Rural and small-town America, as well as patriotic suburban and southern regions
Psychographic Traits
• Values:
• Hard work, grit, and self-reliance
• Patriotism and love for country
• Traditional values and pride in American heritage
• Lifestyle:
• Lives an active, hands-on life—whether it’s at the jobsite, in the garage, or outdoors
• Likes practical, tough gear that can handle real work but still looks good on a night out or weekend trip
• Enjoys country music, outdoor events, trucks, rodeos, hunting, grilling, and American sports
Style Preferences
• Durable, no-nonsense clothing that reflects personal pride
• Clean, bold, and minimal designs—American flags, eagles, tools, and typography-based graphics
• Neutral, earthy tones like black, charcoal, olive, navy, and tan
• Styles that blend old-school workwear with modern, minimalist streetwear touches
Cultural Identity
• Wears their values on their sleeve—literally
• Rejects overly polished or corporate fashion
• Looks for brands that feel real, rooted in American soil, sweat, and backbone