GLC

visited this project

2 months ago

Good ol' Cookie is a premium frozen cookie dough brand that blends Michelin-level quality with viral street energy. We hand out cookies in real-life settings and capture authentic reactions using POV video — our brand lives at the intersection of high-end taste and relatable content. Our audience is millennial, Gen Z, and younger x consumers, ages 18–50, who value: Indulgent food experiences Aesthetics and packaging that pop on social UGC culture and street credibility Gifting or hosting with personality Think: the person who shops Graza olive oil, drinks Chamberlain Coffee, and saves recipes from TikTok. A mom who wants to bring home baked good to a dinner party or bake for her children

Retail

$199: STANDARD

301: ENTRIES

BRIEF

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