CaskEquity is a SaaS platform that empowers distilleries, brokers, and investors with the tools to track barrel portfolios, monitor market value, and plan intelligent exit strategies. Our platform brings clarity, transparency, and data-driven insights to the bourbon barrel investment process—bridging the gap between tradition and technology.
We’re looking for a modern, clean logo that reflects:
• Technology + Tradition: Bourbon heritage (barrels, rickhouses, distilleries) fused with modern tracking, analytics, and SaaS innovation.
• Trust & Transparency: This is about elevating investor confidence through real-time data.
• Wealth & Growth: Bourbon is an appreciating asset; the logo should subtly convey portfolio value and market intelligence.
Visual Ideas (not mandatory, just directional):
• Stylized bourbon barrel or rickhouse as part of the mark
• Upward arrow, growth graph, or tracking icon
• Modern font with strong, stable lines (not playful or overly decorative)
Tone: Professional, sophisticated, and rooted in both bourbon culture and financial technology.