We are a new 24/7 live streaming TV sports channel.
Instructions：
Logo Design Brief – 24/7 Live Streaming Sports Channel
We are a new 24/7 live streaming sports channel. While we are new, we want our brand to feel familiar and timeless—as if viewers have heard of us before, like we've been around for decades.
Design Concept
We are looking for a Varsity Jacket-style "swish" logo that combines both retro and modern aesthetics. Think of the classic Brooklyn Dodgers or Los Angeles Dodgers script from vintage baseball jackets—clean, bold, and nostalgic—but with a modern refresh that makes it feel current and dynamic.
The logo should:
Be simple, bold, and highly legible – It will be used on television as overlays and animations, so complexity should be minimal.
Feature a "swish" style – We love the motion and energy that comes with that style.
Balance retro and modern – It should evoke classic sports heritage while feeling fresh and relevant today.
Text & Hierarchy
Primary focus: "Sports on TV" – This must be the most prominent and easily readable part of the logo. NOTE: Depending on the design, not sure if we want the "O" in On Capitalized on small letter...
De-emphasized: ".TV" – This should be part of the design but subtly integrated into the swish rather than being a focal point.
Tagline (optional use): "Since 1939" – This should be positioned in a way that allows it to be removed without affecting the main logo. Ideally, it would sit underneath or in a secondary position.
Usage Considerations
Must be adaptable for TV overlays, animations, and digital use.
Needs to work in both full-color and monochrome versions.
Should be scalable—clear and impactful whether small (on-screen bug) or large (promotional graphics).
We are open to your creative interpretation but want to ensure the logo captures the nostalgic feel of classic sports branding while remaining clean, modern, and TV-friendly.
Preview
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C
Client66069a month ago
Logo: Sports on TV.tv Obviously a URL does not have spaces but through a combination of spacing, text/type and color to make the 3 words stand out yet users would know it is a one word url with no spaces.
Tag line: Since 1939
Octavino Arianto selected as finalist!a month ago
ruki selected as finalist!a month ago
Design Concepts Completed18 days ago
Open design concept stage had ended with 266 submissions from 45 designers. Go to DESIGNS tab to view all submissions.
Octavino Arianto
ruki
salim
GURUARTS
qqdesigns
kiki
ekitessar
Crushboysourav
logofighter
planoLOGO
King
Sami Ur Rab
axel182
KDesigns
jaize
Rahul Biswas
Gwerth
hasibhasan
RLRL
scania
FuArt
navneet
DreamLogoDesign
azizah
Gilate
LogoQueen
Giandra
rizuki
jandu
IamSoya
iffikhan
cintoko
BrightARTS
MAXR
cikiyunn
design_brush
czars
AB212
oke2angconcept
abss
Zeratu
Bright Ritchil
Irvan Kamaruddin
aryamaity
