Kenny Kelly
Overview: Kenny Kelly is a dynamic leader, mentor, and motivational speaker whose brand centers around leadership, energy, passion, and inspiration. The logo should embody these qualities while conveying a sense of prestige, professionalism, and trustworthiness. The design should resonate with high-energy individuals and those seeking inspiration and guidance in their personal and professional lives. Objective: Create a modern, sleek, and impactful logo for the Kenny Kelly brand. The logo should be bold, clean, and feature an abstract, upward-moving element that symbolizes growth, leadership, and motivation. The design must be visually appealing, easily recognizable, and adaptable for various applications, including the website, social media, business cards, and merchandise. Target Audience: Entrepreneurs Business leaders Aspiring professionals Individuals seeking personal growth and motivation Automotive industry professionals and enthusiasts Design Elements: Abstract Symbol: Incorporate a stylized, upward-moving element (e.g., an arrow or geometric shape) that conveys growth, leadership, and forward momentum. The symbol should be modern and minimalistic yet dynamic, reflecting the energy and passion of the Kenny Kelly brand. Typography: The brand name "Kenny Kelly" should be presented in a modern, bold font that is clean and easily readable. The typography should exude confidence, trust, and professionalism. Integration: The abstract symbol should seamlessly integrate with the brand name, creating a cohesive and balanced logo design. Color Palette: Primary Color - Kelly Green: Hex Code: #4CBB17 Use as the dominant color in the logo. It should be the main color for the abstract symbol and/or key elements of the typography. This color represents energy, growth, and renewal, aligning with the brand's dynamic leadership qualities. Accent 1 - Gold: Hex Code: #FFD700 Use as an accent color to highlight specific elements within the logo, such as parts of the abstract symbol, or to add emphasis to key letters in the typography. Gold symbolizes success, achievement, and prestige, enhancing the professional and high-energy aspects of the brand. Accent 2 - White: Hex Code: #FFFFFF Use for background elements, or within the typography to create contrast and ensure clarity. White represents clarity, simplicity, and a fresh, clean look. Accent 3 - Charcoal Gray: Hex Code: #333333 Use for secondary text or subtle outlines. Charcoal Gray adds a layer of sophistication and ensures the logo maintains a strong, professional look. Accent 4 - Light Gray: Hex Code: #D3D3D3 Use sparingly, if at all, as a background or for subtle details within the logo. Light Gray can be used to add depth without overpowering the primary design elements. Deliverables: High-resolution logo files (PNG, JPG, SVG, EPS) Logo variations (full color, black and white, monochrome) A style guide that includes color codes, typography guidelines, and usage instructions for different media (digital, print, etc.) Mockups showing the logo on various applications (website header, business card, merchandise, etc.) Design Inspiration: The logo should evoke the qualities of leadership and motivation, similar to the brand personas of leaders like John Maxwell. It should feel prestigious and inviting, making people gravitate toward the brand and fostering a sense of trust, admiration, and inspiration. Submission Deadline: [Insert Deadline] Additional Notes: Please ensure that the logo is versatile and scalable, retaining its impact and readability across different sizes and mediums. The final design should be unique, memorable, and aligned with the vision of Kenny Kelly as a high-energy, inspirational leader and mentor.- $199
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