Discover Muscatine

visited this project
3 months ago
Discover Muscatine is a multi-platform local news and information organization. Content types: local news stories and pictures, local video content including morning shows and sports on our cable channel/website, tourism/destination information, community calendar, and community directory. Think newspaper plus TV channel plus Chamber of Commerce plus Visitors Bureau. The target audience is twofold. One is Muscatine locals for the news and events, day trippers are the target for the visitor information. Tag line: Pearl of the Midwest
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  • Design Brief5 months ago
    Logo Name:
    Discover Muscatine
    Company Intro:
    Discover Muscatine is a multi-platform local news and information organization. Content types: local news stories and pictures, local video content including morning shows and sports on our cable channel/website, tourism/destination information, community calendar, and community directory. Think newspaper plus TV channel plus Chamber of Commerce plus Visitors Bureau. The target audience is twofold. One is Muscatine locals for the news and events, day trippers are the target for the visitor information. Tag line: Pearl of the Midwest
    Instructions:
    Something fun, exciting and engaging. The color palate we're currently using for our new designs is attached. This should drive the logo. Things to potentially include: * Stylized Norbert F Beckey Bridge (used in our current logo) * The Mississippi River bend at Muscatine (see attached map section) * The shape of Muscatine County (see attached - red dotted lines plus the river make up the boundaries of the county) * Use a river for the S in Discover and Muscatine * Use a forward leaning handwriting/script font with combined with a more block font * Possibly incorporate the pearl from the Pearl City Media logo One of the websites we are using as a benchmark is https://www.catchdesmoines.com/. Our current website/logo is at discovermuscatine.com (it's old, but you'll get the idea. Other logos we kind of like: https://www.doorcounty.com/ (Destination Door County) https://northlittlerock.org/ https://www.visitchicagonorthshore.com/
    New Discover Muscatine Color Palette.png
    Muscatine Map.png
    Muscatine County Map.png
    Pearl City Media Moon Graphic.png
    Pearl City Media Logo FINAL.png

    Reference Samples:

  • C
    canderson527615 months ago
    For clarification after seeing some of the first designs: If a design emphasizes one word over the other, Muscatine should be the one emphasized/most prominent. At least one of the possible elements should be included to connect the logo to the city of Muscatine. The logo should be unique to the community. Preference would be the river and/or the bridge. Do not reuse the fonts or style of the current logo. It should be a complete refresh.
  • REDCROW selected as finalist!5 months ago
  • jaize selected as finalist!5 months ago
  • Design Concepts Completed5 months ago

    Open design concept stage had ended with 148 submissions from 28 designers. Go to DESIGNS tab to view all submissions.

    #168 by REDCROW
    #155 by jaize
    #150 by HILOS
    #148 by Sami Ur Rab
    #138 by ekitessar
    #136 by maya
    #133 by subrata
    #132 by KDesigns
    #130 by Andri Herdiansyah
    #128 by Febriyani
    #125 by Kirito
    #122 by gitzart
    #120 by RLRL
    #118 by rakuten
    #107 by MAXR
    #105 by Ariza Mauliza
    #101 by navneet
    #90 by andayani*
    #89 by Gilate
    #88 by muda_belia
    #86 by DuckOn
    #85 by jandu
    #68 by cintya
    #62 by luckyprasetyo
    #57 by LogoQueen
    #54 by Rahul Biswas
    #32 by Fear
    #16 by dewipadi
    ALL 148 Designs >
  • Design #167 by REDCROW is declared WINNER!5 months ago
    #167 by REDCROW