Flawed Fitness Club

visited this project

6 months ago

Flawed Fitness Club (FFC) is a fitness and mental health brand that embodies the endless pursuit of self improvement through the acceptance of our flaws and imperfections, knowing that our flaws are what make us unique and are a constant reminder of our growth and potential to be better. FFC focuses on the athleisure wear apparel with styles and designs that resemble streetwear vibes. Our target audience is male and females between the ages of early teens to middle age. Primarily those who are ambitious and driven to better themselves both physically and mentally. For example, 21 year old male who regularly goes to the gym wearing oversized graphic tees and shorts/joggers.

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$199: STANDARD

209: ENTRIES

BRIEF

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