- Logo Name：
- Flawed Fitness Club
- Company Intro：
- Flawed Fitness Club (FFC) is a fitness and mental health brand that embodies the endless pursuit of self improvement through the acceptance of our flaws and imperfections, knowing that our flaws are what make us unique and are a constant reminder of our growth and potential to be better. FFC focuses on the athleisure wear apparel with styles and designs that resemble streetwear vibes. Our target audience is male and females between the ages of early teens to middle age. Primarily those who are ambitious and driven to better themselves both physically and mentally. For example, 21 year old male who regularly goes to the gym wearing oversized graphic tees and shorts/joggers.
- I am looking for a simple but symbolic logo next to or on top of flawed fitness club lettering that represents the idea of self improvement, inner peace and strength, and/or embracement of our flaws which makes us unique and gives us strength. WHAT NOT TO INCLUDE: It’s a fitness and mental health brand but I’m NOT looking for a logo containing the name paired with the overused fitness symbols (kettlebells, dumbbells, silhouette of someone lifting, etc.). IDEAS I'M LOOKING FOR: 1. Create a monogram and turning FFC into something eye catching while still including a “flawed” aspect to it. 2. Or something more symbolic like arrows pointing up, yin Yang, enso circle symbol, fox head, falcon, etc. making sure it ties in with one of the core values with the brand. 3. An artistic animal design with a "flawed" mark. For example, a falcon shaped similar to the letter F (or just a cool, but simple looking falcon) with a scar across its face/eye. As an optional addition, I really like the concept of Kintsugi. The goal wouldn't be to have this as the centerpiece of the logo, but maybe as a subtle accent, but use your creative judgement here. Kintsugi is the Japanese art of putting broken pottery pieces back together with gold — a metaphor for embracing your flaws and imperfections. “You won't realize your full potential until you go through the tough times" - Kumai The goal is to make a logo that will look good on clothing. I’ll include a bunch of photos of logo concepts I like as well as my current Flawed Fitness Club lettering. Of course, if you think something will look cool but is outside of what I described above, then by all means give it a try. I look forward to seeing what you come up with!