- Logo Name：
- Iluminar el Mar
- Company Intro：
- Fisheries bycatch is one of the greatest threats affecting marine ecosystems and fisheries resources in Ecuador. Endangered species bycatch in Ecuadorian artisanal fisheries is having drastic negative effects on marine wildlife. For example, of sea turtle bycatch within artisanal gillnet fisheries of the Southeast Pacific (Ecuador, Peru, and Chile), 87% occurs in Ecuador alone, which equates to approximately 40,480 sea turtles every year. Threatened and endangered species affected by fisheries bycatch include 5 sea turtle species, 4 marine mammal species, 11 shark and ray species, and 3 seabird species. We have less than 10 years to prevent the localized extinction of some species such as the critically endangered East Pacific leatherback sea turtle, whose primary threat is fisheries bycatch. The artisanal fishing sector is especially vulnerable to the costs associated with fishing bycatch. Large species such as sea turtles can damage gear, decrease fishing efficiency, and reduce catch per fishing effort, and preliminary studies have found that decreasing fisheries bycatch is a mutual goal between conservationists and fishermen. Non-certifiable fish catches also command lower market prices. There is a need for effective and scalable solutions to reduce bycatch and support local livelihoods in artisanal fishing communities. Preliminary studies found that green LED lights do not significantly affect target catch while decreasing endangered species bycatch by over 80% for sea turtles, 71% for marine mammals, 95% for sharks & rays, and 84% for seabirds. Through Project Iluminar el Mar we will test the effectiveness of green LED lights in the Ecuadorian gillnet fishery in Ecuador, in collaboration with local Fishermen Cooperatives. Our target audience includes local fishermen and fisheries cooperatives, Ecuadorian government and international donors.
- The green LED lights placed along the gillnet allow the turtles to see that the gillnet is there and do not become entangled, whereas the target fish species are not affected by the lights. We have an original draft of a basic logo that includes a turtle, fish, and light (attached below). The idea behind the original logo was that the light causes the difference in behavior and direction of the two species groups. The turtle was oriented downward (towards the water), as it is not caught, and the fish was oriented upwards, as it is removed from the ocean and into the fishermen's boat. We like the idea behind the original logo but think that it could use more detail and character. Maybe negative space could be used to provide some detail of a leatherback sea turtle and Mahi Mahi fish? We also received the feedback that the design looked like a spider, not a turtle, light and fish. Could the light be the bright green light of the green LED instead of yellow? Should an artisanal fishing vessel or net be incorporated?
- Hello DreamLogoDesign! Thank you so much for ALL of your support perfecting this logo!!! We have spoken to fishermen to get their perspective, and we have received the suggestion to change the Mahi Mahi to a Marlin fish and that the fishermen be incorporated into the drawing. I used various images from Google to do a rough sketch of what we are thinking. If you could take the idea and turn it into the same style and similar colors as number #62, we would be BEYOND grateful! Whatever level of detail on the turtle and fish that you think make sense. The silhouettes seem to be the best for logos, but maybe thin lines could work on the turtle for example? I'd love to see both options. I understand that this is a change from the original design, but I think the idea is really similar! I truly appreciate your time. We will only be working with you until the end. It could be good to see a version with the fisherman could be standing in the center of the boat facing front, to center the fishermen and their role in protecting endangered species. Maybe the bill of the marlin could be pointed down a bit to fill the white space above the boat motor.
- We're trying to decide if the bird makes it too busy