Thank you for providing the details! Based on your input, here's a description of a logo concept for "Latino Advisors of America":

Logo Concept:
The logo is designed with a modern and professional touch, reflecting the company's commitment to guiding and supporting the Latino community in the United States. The colors used are red and white, mirroring the American flag and symbolizing unity, strength, and determination.

**Icon:**
The icon in the logo is a stylized representation of a compass needle. This compass represents guidance, direction, and progress. It embodies the idea of leading the Latino community towards a better future. The needle is formed by merging the initial letters "L" and "A," subtly incorporating the company's initials into the design.

**Typography:**
The company name, "Latino Advisors of America," is written in a clean and modern sans-serif font, exuding professionalism and clarity. The color of the text is red, tying it in with the color palette of the American flag.

**Slogan:**
The slogan "Leading Latinos to a better future" is positioned below the company name. It is written in a slightly smaller font size but still prominent enough to convey its importance. The slogan is also in red to maintain consistency with the color scheme.

Overall, the logo radiates a sense of trustworthiness, progress, and inclusivity, making it a strong representation of Latino Advisors of America's mission to empower and guide the Latino community towards a brighter future.

Please note that since I'm a text-based AI, I can't create visual designs directly. However, you can describe this concept to a professional graphic designer who can bring it to life and make any necessary adjustments based on your preferences.