Sno Shaved Ice

Logo Name：

Sno Shaved Ice

Company Intro：

Concession trailer selling shaved ice. Our target audience are children.

Instructions：

Concept: We are looking for a clean, not too busy but eye catching logo. Because our primary product is shaved ice, we are going with the concept of winter in the summer time. This involves a winter mood board consisting of the feels and visuals of snow, snow flakes, snowman, etc. and the colour/tones of white, blue, etc. Desired Logo: We would like for the logo to involve an animated character of a life like snowman with eyes, arms and hands, thumbs and feet. Features that should not be included are: top hats, stick arms, and a three ball/three tiered body shape/frame/silhouette. Instead, we prefer features that include a toque/beanie as a hat option, full arms, hands with thumbs or mitten sized hands and a two tiered snowball body frame. Options with feet are welcomed though not mandatory. The snow man will be holding out (either in front of or above their head as though they’re raising their hand) a cup of shaved ice. The colours of the shaved ice is preferred to be a rainbow to represent the various flavour options and an attachment of a shovel sticking out of the shaved ice to represent the spoon is requested. The remaining colours of the logo is preferred to be a kid friendly palette in order to catch their attention and consist of 1 to 3 colours for simplicity. Additional Features: These features are not mandatory though we are open to view designs with the following features if they are possible to incorporate: • The rainbow colours of the shaved ice representing the syrup to be dripping down the cup • Adding candies to the shaved ice such as gummy worms on the ice, peach slices on the ice or around the shovel spoon. Again, these are welcomed if they can be incorporated into the design seamlessly.

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