I’m interested in mascot logos. NOT cartoonish. I need man similar to a caveman or hellboy ! Strong bold  with a shit eating grin however, you feel like he has got your back. Masculine is key.
His eyebrows masculine and big boned 
Muscles like he got stung from a million bees
Hair to be caveman but now business and evolved but still ruff
Square teeth masculine jaw. Wearing todays work attire, Flannel or just focus on the head of this beefy man. Head or just upper body is perfered
  More Humanoid than cartoon. Think of a cave man or beast who has managed to survive all this time and is now living among us. Still big boned eyebrows
LOGO: Try using Viper red, deep blue, Black maybe some gold

I will be using him as the face of our products. Our main product is a five in one cooler storage device for blue color jobs. Similar style size as an igloo cooler. Masculine and revolves around ruff tough dirty jobs
Shirts will be funny sayings however I will still need him to be masculine for our work supplies so he will need to work with both. So, cool you would get a tattoo of him.
Company name will be ANIMUS Accessories. The cave man's name will also be ANIMUS. Definition of animus, is hostility or motivation to do something

ANIMUS with small letters Accessories